Product Updates
& What's New

Measure the Real Impact of Wallet Notifications

A customer may see a Wallet promo or push notification now—and make their purchase later. Your attribution window determines whether that purchase is connected back to the Wallet interaction that helped drive it. An attribution window is the period following customer engagement duri...

Compare Wallet Push Notification Performance in MAR

Wallet passes give brands a lightweight way to stay present on a customer’s phone. Referral links, rewards, promotions, and loyalty information can live in one always-available place without requiring a separate app download. Push notifications make that Wallet experience active. Th...

HubSpot Integration Updated for the Latest CRM APIs

HubSpot recently retired older Contacts and Lists APIs, and Talkable has updated its HubSpot integration to keep email opt-in syncing aligned with HubSpot’s current platform. With this update, Talkable’s HubSpot app now uses HubSpot’s newer CRM APIs to create or update contacts ...

Talkable Data, Native in Klaviyo

With this update, Talkable referral activity becomes a first-class part of your Klaviyo lifecycle program. We’ve expanded the Klaviyo integration so referral activity flows automatically into Klaviyo as profile properties, metric events, and ready-made segments — available acr...

Track More Wallet Pass Clicks by Default

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Schedule Wallet Push Notifications Ahead of Time

Wallet push notifications work better when you can plan them before the moment arrives. Now you can. Before this update, custom Wallet push notifications had to be sent in real time. That made time-sensitive campaigns harder to prepare in advance and increased the risk of missing the ...

Drive Wallet Pass Clicks Straight Into Your App

Your Wallet pass can now do more than sit in a customer’s phone. It can bring them straight into your app. Before this update, Wallet passes could keep your brand visible but couldn’t send customers directly into your mobile app in a trackable way. That made it harder to turn pass...

The New Campaign Performance Dashboard

With this update, that performance view becomes more visual, flexible, and connected. Teams can move beyond a standard one-month snapshot, follow referral activity across Advocate and Friend stages, and continue into deeper reporting without rebuilding context. We’ve redesigned Camp...

Track Shopify Post Purchase Campaigns More Clearly

Running post-purchase campaigns in Shopify should be simple to launch and even simpler to track. Now your team can see these campaigns exactly the way they expect across Talkable reporting. Previously, Shopify checkout extension campaigns ran under a standalone campaign type behind th...

Copy Email Delay Settings in Migration Tool

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Talkable + Braze: Native Integration, No Custom Work Required

We’ve added a native Braze integration to the Talkable App Store. Brands can now connect Talkable and Braze in minutes, with no engineering involvement and no bespoke setup. Here’s what you can do: Install directly from the Talkable App Store or the Braze Partner Marketpla...

Track Every Shopify Order — Online, Offline, and Everything In Between

Where is a purchase actually coming from? For Shopify brands, the answer isn’t always “your website.” Until now, Talkable only captured a slice of what Shopify knows about each order. The purchase channel — online storefront, POS terminal, subscription, app — was...

Complete Your Custom App Setup: Unsubscribe Handling Now Supported

A POST request fires. Talkable checks the response. Until now, that check couldn’t happen through Custom App. The Check Unsubscribe action was the last webhook type that couldn’t be replaced with a Custom App action. Teams relying on custom unsubscribe logic had to keep th...

Turn Every Wallet Install Into a Marketing Trigger

A Wallet pass install is a high-intent moment — but until now, you had no way to act on it. When a customer added your brand’s pass to their phone, Talkable sent them a welcome email by default. But there was no way to fire additional downstream automations — like a Klaviyo ...

Verify Your Email Before Installing a Wallet Pass

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See Your Referral Share Links Exactly as Customers Will — Across Every App

Preview exactly how your referral share links look in iMessage, WhatsApp, Instagram DM, Slack, and more — directly in the Easy Editor, before going live.

Understand Performance Your Way: Introducing Custom Data Segments in MAR

Define custom audience segments — by country, language, or other attributes — and use them as filters in MAR for clearer, grouped performance analysis.

Referral Coupons Now Work Seamlessly With Shopify Subscription Discounts

Talkable's coupon auto-sync now supports Shopify subscription discount price rules — keeping referral coupons in sync with your subscription flows automatically.

Configure Referral Gating With Confidence: Email Gating Gets a Smarter UI

Configure advocate and friend email gating with confidence — a redesigned UI makes setting dependencies clear and eliminates setup errors.

Unlock Deeper Referral Insights with Advanced Offer Report Filtering

Drill down by sharing channel and traffic source in Talkable’s Offer Report to uncover granular referral performance insights.

Smarter Attribution for Smarter Campaigns: Fine-Tuned Wallet Push Sales Tracking

Now you can control which Wallet pushes count toward sales attribution for cleaner, more accurate reporting.

Track Wallet Adoption Like a Pro: Introducing “Wallet CTA Shown” & “Net Active Passes” Metrics

New Wallet metrics—Wallet CTA Shown and Net Active Passes—give marketers full visibility into Wallet conversion performance.

Let Customers Sign Up Their Way: Email or Phone

Give users the freedom to sign up with email or phone — whichever works best for them.

MAR v2: Smarter Campaign Tag Segmentation

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Always Up-to-Date: Wallet Now Instantly Reflects Loyalty Member Updates

Keep your Wallet content fresh and accurate with real-time Loyalty Member updates, automatically reflecting points, tiers, and redemptions.

See Exactly Where Wallet Pass Installs Come From with the New Install Source Reporting

Gain clearer insights into Wallet Pass engagement with new Install Source tracking. Easily see where each pass install originates.

Expanding Multi-Geo A/B Testing with Multi-Language Support

Launch A/B Tests for multiple languages at once in Talkable’s Multi-Geo Campaigns. Now includes AI-powered variant suggestions for effective, faster testing.

From Wallet Install to Share: New Wallet Welcome Email

Automatically engage users after a Wallet install with the new Wallet Welcome Email—confirm setup, educate users, and encourage sharing.

Clearer Testing for App Store Integrations with Improved Send Sample Payload

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Boost Referral Engagement with the New “Share Reminder” Push Notification

Encourage more referrals with the new Share Reminder push notification in Talkable Wallet — a friendly nudge to boost engagement and conversions.

Deeper Insights Made Easy: New “Friend Clicked” and “Friend Visited” Filters in Offers Report

Analyze referral engagement faster with new Friend Clicked and Friend Visited filters in the Offers Report—clear insights, no extra reports needed.

Guiding Users Every Step of the Way: New Wallet States for a Smoother Experience

Talkable Wallet now features install, onboarding, and active states—driving smoother adoption and giving marketers more customization power.

Smarter Security: Conditional Phone Verification to Combat Fraud Without Disrupting Users

Conditional Phone Verification targets only suspicious users, enhancing fraud protection without disrupting the referral experience.

Introducing Reporting Currency for Dashboard Tiles

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Introducing SMS Phone Verification for More Secure Referral Campaigns

Boost security and reduce fraud with Talkable’s new SMS phone verification for Advocates and Friends in your referral campaigns.

New Default Templates for Advocate and Friend Custom Emails

Talkable now offers default templates for Advocate and Friend emails—enabling faster, easier setup with customizable, on-brand content.

Smarter Reporting: Expanded Identifier Filters and Clearer Opt-In Labels

Talkable now supports filters by phone, email, and more plus clearer opt-in labels across reports for more accurate, flexible data analysis.

New Referrals Report Enhancements: Control over Manual Approvals

We’ve enhanced the Referrals Report with manual approval tracking - adding transparency, reducing misuse, and strengthening audit capabilities.

Proactive Campaign Monitoring: New Staff Alerts for Low Coupon Redemptions

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Improved Native Sharing with Updated Open Graph Metadata

Enhance referral link previews with Talkable’s improved Open Graph support. Native Sharing now delivers richer, cleaner link previews across multiple platforms.

Apple Sign In Now Available on the Advocate Signup Page

Now available: Apple Sign In on Talkable’s Advocate Signup Page. Offer users a privacy-first, seamless sign-up experience across Apple devices.

Stronger Fraud Protection: Blocking Temporary Email Domains

Prevent fraud in referral campaigns with Talkable’s new default block on disposable email domains. Gain more control, protect rewards, and keep your user data clean.

Redesigned Transactions Distribution Tile: Clearer Customer Revenue Insights

We've redesigned the Transactions Distribution tile in Talkable to make revenue and AOV data clearer and easier to interpret with helpful tooltips and better labels.

Smoother Data Analysis with Sticky Headers and Scrollbars in Report Tables

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Introducing Optimized Default Reporting Periods

Speed up your data analysis with our updated default reporting periods on Talkable. Access daily insights in just 1 second, improving efficiency and responsiveness in your reportin

Optimizing Referral Engagement with New ‘Last Invited by’ Parameter

Enhance your referral program strategy with the new 'Last Invited by' parameter on Talkable. Track early referral relationships and initial engagement to optimize your marketing ef

Enhanced Control with New Script Management Settings

Unlock precise control over script management with new settings on the Talkable platform. Independently manage Google Analytics and monitoring scripts to align with your privacy pr

Introducing Minimalistic Theme for Efficient Campaign Design

Discover our new default minimalistic themes for campaigns, designed to streamline your setup process and align with the clean, aesthetic preferences of our clients. Simplify your

New Coupon Code Email Binding: Revolutionizing Fraud Prevention for Shopify Clients

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Enhanced Customization in Performance Reports with New Metrics Feature

Discover how to enhance your data analysis with our updated Performance Reports. Now featuring an \

Rewards Report: AD / FR Email Columns

Enhance your Rewards Report experience with our latest update, designed to provide deeper insights into Advocate and Friend activities. Discover new email column customization, ren

Enhanced Shopify Purchase Source Tracking

Our latest update improves Shopify Purchase Syncing by tracking the \

Enhanced Monitoring for Shopify ‘Allocation Method’ Attribute

Learn how our enhanced monitoring system ensures discounts are applied correctly in Shopify by detecting changes in the 'Allocation Method' attribute, safeguarding client revenue a

“Talkable Integration Disappeared” Check for Custom Events

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Integration with Shopify POS

Discover how our integration with Shopify POS enables seamless redemption of referral codes in physical stores, bridging the gap between online and offline shopping for a consisten

Enable Editing of Localizations for Finished A/B Tests

Learn how our latest update enables editing localizations for finished A/B Tests, streamlines workflows with the Copy Tool, and improves the A/B Test interface for enhanced efficie

Performance Report: Enhanced Date Range Management and Reset Functionality

Discover the latest updates to our Performance Report, featuring enhanced date range management and a convenient reset button for seamless reporting. Simplify your workflow with im

Purchase Syncing: Enhanced Multi-Currency Support

Discover how our enhanced purchase syncing feature improves multi-currency transaction management. Gain precise control over order filtering by currency for seamless multi-currency

[Shopify Integration] Purchase Syncing Validation Improvements

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Currency Conversion Tool

Referral Marketing Made Easy

Enhance Phone Number Collection During Purchase Syncing

Referral Marketing Made Easy

Fraud Settings: Auto-Approval Delay Enhancement

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Person Details Enhancement: A/B Test Engagement Tracking

Referral Marketing Made Easy

AI-Powered A/B Test Tool

Referral Marketing Made Easy

Referrals Lightweight Report: Event Category Filter

Referral Marketing Made Easy

Enhanced Date Management Across Campaigns

Referral Marketing Made Easy

Simplified Referrals Report

Referral Marketing Made Easy

Enhanced Date Range Grouping on Site Dashboard

Referral Marketing Made Easy

Sorting Data in the Metrics Aggregation Report

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Enhanced Email Validation for Fraud Detection

Referral Marketing Made Easy

Enhanced Date Range Grouping on Site Dashboard

Referral Marketing Made Easy

Placement Exclusion Update for Gleam Campaign

Referral Marketing Made Easy

Sticky Headers in Reports for Improved Data Viewing

Referral Marketing Made Easy

Standardize “View Report” Button Placement on Dashboard

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Custom Properties and Fields in Events and Purchases Reports

Referral Marketing Made Easy

Introduction of HTML & CSS Template Partials

Referral Marketing Made Easy

Rebranding Twitter to “X” for Consistency

Referral Marketing Made Easy

Purchase Tracking Enhancement

Referral Marketing Made Easy

Enhanced Klaviyo Integration for Comprehensive SMS Marketing

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[Metrics Aggregation Report] Enhanced Offer Performance Analysis

Referral Marketing Made Easy

[Metrics API] Enhancement for Tag Segmentation and Campaign Filters

Referral Marketing Made Easy

[HTML & CSS Editor] Highlight Snapshots

Referral Marketing Made Easy

Dashboard URL Enhancement

Referral Marketing Made Easy

“Integrations” Section in Site Settings

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Upload Files With Identical Names

Referral Marketing Made Easy

Exclude QA Data from Dashboard Tiles

Referral Marketing Made Easy

Talkable Video Stats

Referral Marketing Made Easy

UTM Tags, Segments: Enhancement for Visibility of Data on Affiliate Member Origins

Referral Marketing Made Easy

Talkable Video: Introduction of Device Tracking and Filtering

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Elevating Personalization in Talkable Influencers

Referral Marketing Made Easy

[Campaigns] Campaign Launch Field

Referral Marketing Made Easy

Desktop Video Recording Now Available in Talkable Video

Referral Marketing Made Easy

GDPR Cookies Improvements

Referral Marketing Made Easy

Shopify Reset Integration Button

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Introduction of Event Category Field in Advocate Sales Metrics

Referral Marketing Made Easy

HTML & CSS Editor Improvements

Referral Marketing Made Easy

Custom Symbol Support in Coupon Codes

Referral Marketing Made Easy

New Filters in the Coupon List Report

Referral Marketing Made Easy

Notification for Unsaved Changes in Easy Editor

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Custom Segments

Referral Marketing Made Easy

Enhanced Logging for Incentive Coupon List Changes

Referral Marketing Made Easy

[Custom App Webhooks] Configurable Timeout

Referral Marketing Made Easy

Enhanced Fraud Detection with IP Address Caching

Referral Marketing Made Easy

Custom App Webhook Events: Coupon, Referral, Event

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Improved 2FA Interface

Referral Marketing Made Easy

Updated Site Navigation to the App Store / Placements

Referral Marketing Made Easy

Track Standard UTM Tags

Referral Marketing Made Easy

Yearly Limit for Advocate Rewards

Referral Marketing Made Easy

[MAR] “Exclude QA-generated” Filter

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Dashboard Referral Revenue Tiles Updates

Referral Marketing Made Easy

Enhanced Metrics for Reward Gleam Campaigns

Referral Marketing Made Easy

New Localizations in Easy Editor

Referral Marketing Made Easy

[Custom App Webhooks] Webhook events: share, reward

Referral Marketing Made Easy

Remove Excessive Blank Space in Advanced Filters

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Video Metrics Now Available in Metrics Aggregation Report (MAR)

Referral Marketing Made Easy

Placements Custom Property Criteria

Referral Marketing Made Easy

New Icon for Native Sharing Channel in Talkable Reports

Referral Marketing Made Easy

New File Format for Purchase Upload

Referral Marketing Made Easy

Enable Search by Customer_ID

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New Localizations in Easy Editor

Referral Marketing Made Easy

Inline Widget for Post Purchase

Referral Marketing Made Easy

“Batch Copy” Tool Updates

Referral Marketing Made Easy

Image Editor Tool: Enhanced Crop Functionality

Referral Marketing Made Easy

Report Delivery Mode

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Custom Properties Select in Purchase Uploader

Referral Marketing Made Easy

Metrics Aggregation Report: “Exclude Blank Segments” Checkbox

Referral Marketing Made Easy

Adding Native Sharing Channel to the Default Campaign

Referral Marketing Made Easy

Real-Time Display of Uploaded Emails

Referral Marketing Made Easy

File Naming Consistency in Export Function

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Basic Report for Traffic Sources

Referral Marketing Made Easy

Expanded Liquid Variable Options in Easy Editor

Referral Marketing Made Easy

Automatic Inclusion of Friend Reward Paid Email in Default Campaigns

Referral Marketing Made Easy

Metrics Aggregation Report: Added Yearly Date Range Option

Referral Marketing Made Easy

Enhancements to Performance by Channel Report

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Updated “Website Restrictions” Instructions for Google Sign In App

Referral Marketing Made Easy

Failed Email Shares Details

Referral Marketing Made Easy

Automatic Refunds Sync for Shopify Integration

Referral Marketing Made Easy

Support for Multiple IP Addresses

Referral Marketing Made Easy

Logical Filter Grouping in the Reports

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New Filters in the Purchases and Events Report

Referral Marketing Made Easy

Migrating Reports to a New Design

Referral Marketing Made Easy

Swagger API Updates

Referral Marketing Made Easy

New Filters in the Offer Shares Report

Referral Marketing Made Easy

Custom Domain: Inconsistency Fixes

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Enforce 2FA for Admin Users

Referral Marketing Made Easy

Existing Customers Search in Reports

Referral Marketing Made Easy

Visit Tracking Improvement

Referral Marketing Made Easy

Talkable Coupon Codes Documentation

Referral Marketing Made Easy

Attentive Rewards Delivery Improvements

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Person Details Update

Referral Marketing Made Easy

Dashboard Tiles Copy Tool

Referral Marketing Made Easy

Mailgun Webhooks Update

Referral Marketing Made Easy

Custom Domain Improvements

Referral Marketing Made Easy

Site Level Bookmarks

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New Metrics Added to the Metrics Aggregation Report

Referral Marketing Made Easy

Multiple Rewards for Sharing Incentive

Referral Marketing Made Easy

Android SDK Demo App Updates

Referral Marketing Made Easy

Localization Import Tool

Referral Marketing Made Easy

Prefilled Country Code in the Phone Field

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New Filters in the Reward Report

Referral Marketing Made Easy

Password Protected Reports

Referral Marketing Made Easy

Allow Negative Points Balance in the Loyalty Product

Referral Marketing Made Easy

Talkable and Attentive Launch Partnership to Enable Personalized Referral and SMS Marketing Experiences

Referral Marketing Made Easy

v11.7.3 SHOPIFY PURCHASE SYNCING

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v11.7.1 USER ROLES & PRIVILEGES SETTINGS UPDATE

Referral Marketing Made Easy

v11.7 PHONE NUMBER SUPPORT IN THE DEFAULT THEME

Referral Marketing Made Easy

v11.6.2 LOYALTY PROMOTION EVENT

Referral Marketing Made Easy

v11.6.1 PLACEMENTS SUPPORT FOR CONVERSION

Referral Marketing Made Easy

v11.6 CATEGORIZE AND DEACTIVATE LOYALTY ACTIONS

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v11.5 NEW FEATURE: LOYALTY POINTS EXPIRATION

Referral Marketing Made Easy

v11.4 LOYALTY TIER LOGIC CHANGES TO SUPPORT MULTI-CAMPAIGNS

Referral Marketing Made Easy

v11.3 TIER UPGRADE/DOWNGRADE AUTOMATIC EMAILS

Referral Marketing Made Easy

v11.2 CONVERSION – SHOW CAMPAIGN MULTIPLE TIMES TO USER

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