Referral got smarter
with focused A/B testing.

Every referral program has friction. Soko Glam found it.

Soko Glam wanted better customer acquisition, more sales, and a clearer view of how its referral program was performing. Its previous solution made it hard to run and evaluate meaningful tests.

Talkable's reporting showed where referred customers moved through the funnel and where they dropped off. That gave the team a practical testing plan instead of a pile of assumptions.

The work was simple: improve the email, put the strongest sharing choices in front of advocates, then make sure returning friends still saw their offer.